The resource addresses a critical need highlighted by the 2021 New Zealand Asian Wellbeing & Mental Health Report, which found that 44.4% of Asians exhibited symptoms of depression, with an alarming rate of 61.3% among younger Asians. Recognizing these challenges, AFS has created a multifaceted approach to mental health support that is both culturally appropriate and accessible.

At the heart of this new resource is a national mental wellbeing campaign featuring Asian Kiwis sharing their diverse lived experiences of hope and inspiration. The campaign aims to reduce stigma around mental health issues and encourage open dialogue within Asian communities. It includes culturally sensitive video content designed for distribution on popular social media platforms such as TikTok and Instagram, specifically targeting Asian youth.

A key aspect of the resource is its acknowledgment of the “inbetweener” experience – the unique challenges faced by young Asian New Zealanders as they navigate multiple cultural identities. This approach is shown through profiles of young Asian New Zealanders who are making significant contributions to their communities. These inspiring individuals include Angela Hann, a Cambodian Teochew mental health advocate; Jongsung Chun, a Korean-Kiwi social work student; Romy Lee, a mental health professional of South Korean descent; Lovely Aquino Dizon, a Filipino-Kiwi PhD graduate focusing on Southeast Asian youth mental wellbeing; Tayyaba Khan, a Pakistani-New Zealander known for her work in the Muslim community; and Richard, a Chinese New Zealander involved in various community organizations.

The Flourishing Asian Communities Programme is Funded by Hauora Māori Services Directorate – Te Whatu Ora, Health New Zealand